How it works
What actually happens after you connect
Every step, what it gives you, and what it cannot promise.
In short
You install a plugin and pick your products — about ten minutes. After that we check every product, work out the questions shoppers ask, put those questions to ChatGPT, Gemini and Perplexity on a schedule, and hand you a to-do list. Nothing in your shop changes unless you approve it.
Step 1 of 5
Install the plugin
Add our plugin to your WordPress site and paste in one code. Your products come across on their own. About five minutes.
Step 2 of 5
Pick your products
Choose the products you most want to sell. You can change the list whenever you like.
Step 3 of 5
We check each one
We look at every product and score how easy it is for AI to understand. You get a to-do list of fixes — nothing changes until you say yes.
Step 4 of 5
We find your questions
We work out the exact questions shoppers ask that your products could answer, then ask ChatGPT, Gemini and Perplexity those questions on a regular schedule.
Step 5 of 5
You see the answers
We save what each AI actually said, word for word. So when we tell you that you came up, you can read the answer and check for yourself.
How AI readiness is calculated
Readiness is scored from deterministic checks against the product data your store actually sends us. Each category begins at 100 and loses points per detected issue, weighted by severity. The overall score is the weighted average below.
| Category | Weight | What it checks |
|---|---|---|
| Can AI reach the page? | 25% | Nothing on your site is quietly blocking it |
| Are the facts machine-readable? | 25% | Brand, price, stock and size written where a machine can read them |
| Is the product info complete? | 20% | Product code, brand, size, colour, category, price |
| Do you look like a real shop? | 10% | Address, returns policy, delivery options |
| Is the description any use? | 10% | Enough detail to answer a question, and images that are labelled |
| Is the site set up properly? | 10% | Secure connection and tidy web addresses |
How AI visibility is calculated
Visibility is a function of stored monitoring evidence, nothing else. For every tracked prompt we record whether your store was cited (the answer pointed at your URL) or mentioned (your brand, product or store name appeared in the answer text).
visibility = 100 × ( 0.7 × citedPrompts / trackedPrompts
+ 0.3 × appearingPrompts / trackedPrompts )Citations weigh more than mentions because they are verifiable and clickable. Until a monitoring run has completed, the dashboard reports “collecting baseline” rather than a number — we never draw a zero we cannot evidence.
What we do not claim
We monitor through official provider APIs with search grounding where it exists. That is not a recording of the consumer ChatGPT, Gemini or Perplexity apps: personalisation, memory and interface-specific ranking are not reproduced, and answers vary between runs. We label every result as API-based monitoring for exactly this reason.
You can start fixing things today. Changes in what AI says about you usually take 1–2 weeks to show up, and sometimes longer — it depends on how fast each AI company picks your pages back up, and on who else is competing for the same question.